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DESIGN LAB

Astoria brings your story to life.

Every company has a story. We help deep tech and biotech companies tell theirs, in websites, brands, and investor decks.

Start a project See the work

Selected work.
Every site is live.

Living previews recorded straight from production. Nothing staged, nothing mocked. Click through and judge the real thing.

What we do.

Three engagements, one standard. The website is the flagship. Brand and decks make sure the story holds everywhere else.

Websites

The flagship

Strategy, copy, art direction, and a hand coded build. One team, end to end. Motion, performance, and SEO treated as design, not afterthoughts.

  • Art direction and visual identity
  • Copywriting
  • Custom code, never templates
  • Motion and interaction design
  • SEO, performance and accessibility
  • Launch, hosting and ongoing care

Brand and narrative

The through line

We find the story your company is actually telling and make it clear on every surface, from the positioning to a full refresh of the identity.

  • Positioning
  • Messaging frameworks
  • Brand voice and tone
  • Identity and brand refreshes

Investor decks

For the raise

For companies raising. We turn the round into a narrative that investors actually read, finished to the same standard as our sites.

  • Raise narrative and story arc
  • Pitch deck design
  • Data and financial slides
  • Investor one pagers
  • Data room polish

How an engagement runs.

Four stages, one senior team, no handoffs. Here is the whole arc.

  1. Brief

    One call. We learn the company, the audience, and what the site has to do.

  2. Direction

    We design the visual language and the screens that matter most.

  3. Build

    Hand coded, hand animated, tested on every device you care about.

  4. Ship, then stay

    We put it on your domain and stay close. Changes land within a day, not a sprint.

A small studio, on purpose.

Astoria Design Lab is a design studio and strategy firm for deep tech and biotech companies, run by a senior team of designers and engineers. No account managers, no juniors learning on your dime, no handoffs where the vision dies.

The people you meet on the first call are the people who design, write, and build your site. That's why the work looks the way it does, and why we take on a handful of projects at a time, not forty.

Based in Indianapolis. Working everywhere.

Let us build yours.

A few lines is enough. We reply within one business day.

Prefer email? astoriadesignlab@gmail.com

Already signed with us? Fill out the project brief

Common questions.

Anything we missed, ask on the call. You will be talking to the people who do the work.

Book a call

One call and the project brief. We learn the company, the audience, and what the site has to do. From there we get to work.

The people you meet on the first call. No handoffs, no juniors learning on your time, no account managers in between.

Yes. If a brand exists we extend it with care. If there is only a logo, or nothing at all, we build the visual language as part of the engagement.

We do. Narrative work runs through every engagement, and most of what we build ships with words we wrote. You review everything before it goes anywhere.

Directly. Notes go straight to the people building, over calls, email, or the tools you already use, and changes move quickly.

We stay close. With an active care plan, hosting is handled and most updates land within a day. And whenever you want to take the site in house, we hand it over cleanly. It never becomes someone else's problem.